Illustration

Jan

2024

Procreate Brushes Provide a Plethora of Graphic Design Possibilities

Procreate digital brushes and Apple Pencil are key tools

What is Procreate? This powerful $USD10 illustration-lettering-drawing app generates high-resolution, multilayered raster images. First made for the iPad Pro for creatives, (thus, “Procreate”), today the app works on any iPad that can pair with an Apple Pencil.

In Procreate, you draw with a digital “brush.” Some brushes are strokes that mimic those of physical drawing and painting tools; others are “stamps” or shapes. Only Apple Pencil Generations 1 and 2 provide both tilt and pressure sensitivity for full stroke variability.

Procreate comes with 100+ brushes installed. If you need more (or are a “brush junkie”), you can tailor-make brushes or import ready-made free and paid brushes. You can find thousands of brushes with a little Internet sleuthing. Import brushes or brush sets via the Procreate brush panel.

I follow Procreate artists and graphic design blogs and often find new brushes. I purchase some and get others free. Here are a dozen of my favorite free and paid Procreate brush sites, in no special order:

Most all of these providers also offer free Procreate tutorials, color palettes, and more; Procreate Folio offers a discussion group and other resources, including a complete Procreate manual.

Procreate brush management tips

If you download everything that catches your eye, you will reach “Brush Overload.” So, consider these brush management tips to make it easier to use and find your Procreate brushes:

Keep only the brushes you need active in your Brush Library. Experiment with new brushes you download; you will find lots you like and lots you don’t need.
Keep your Brush Library organized; Export unused brush sets to your iCloud, Dropbox, Google Drive, or other file backup locations.
Create a Favorites folder. Copy the brushes you use the most to that folder.
Set a Brush Restore Point. Explore brush settings, but remember to back up settings before you change them.
Make your own brushes and brush sets if you don’t find what you need in the marketplace. Export (Share) them for safekeeping so you can use them for another project.

I use Procreate almost daily in my design workflow; this little $USD10 app—now in its fifth generation—has amazing capabilities. Procreate provides a plethora of possibilities with an abundance of ready-made brushes and the ability to tailor-make your own. Experiment with different brushes, try different drawing styles, and find the ones that work the best for you. Keep your brushes organized, and copy your favorites to an easy-to-find folder.

Explore the possibilities, and happy drawing!

New Content! The original post was rewritten on 05 January 2024, including changes to the Procreate brush source lists and updates re newer iPads and Apple Pencils.

Jan

2023

Jill B Gilbert reaches a milestone with pro bono projects impact

Volunteer work benefits a range of educational, environmental, professional development, and philanthropic non-profits in the U.S. and abroad

JIll B Gilbert recently reached a milestone: she has provided over 800 hours of volunteer work, saving non-profit organizations more than $USD 100,000. And she’s not slowing down—currently working on her next project!

Gilbert provided marketing communications, graphic design, and web design services on two dozen projects—many were multiple projects for the same client. The projects ranged from a highly-customized presentation for a sister organization to a U.S. National Park, to branding and logo design for childhood education and Head Start programs and a new high school, to custom presentations and brand guidelines for healthcare organizations.

Gilbert began working with volunteer matching organization Catchafire in 2021, during the height of the pandemic. Technology advances in the past 5 years made it possible to complete all of this volunteer work remotely—even for clients in the Houston area—with client meetings via Zoom or Google Meetings. She provided project deliverables in electronic format, using Adobe Creative Cloud apps like Adobe Illustrator, Adobe InDesign, Adobe Photoshop, and Adobe Acrobat; Microsoft PowerPoint, Google Slides, and Apple’s Keynote slide software.

Gilbert remarked, “I have enjoyed working on projects with these non-profits. I am open to paid commissions and plan to continue volunteering marketing, graphic design, and web design services to worthy non-profits so they can spend their budgets to further their missions.”

You can read more about several of the pro bono projects in our blog.

"Jill is extremely organized and creative. Her commitment to advancing causes is genuine and inspiring. Jill goes above and beyond! It was a pleasure working with her."

Rosa

Bridges to Science

"I highly recommend anyone to work with Jill. She has a wealth of knowledge, is very kind, responsive, and did a wonderful job on our visual brand guide."

Heather

Wisconsin Association of Free & Charitable Clinics

"Jill knows design! She understands principles of good design and has in-depth knowledge of professional tools to make your designs look great!"

Kerry

Many Hands

Dec

2022

Case study: social media ad campaign for children’s book “P is for Pterodactyl

P IS FOR PTERODACTYL is the perfect product for a social media ad campaign. The English language is difficult to learn because of the many exceptions to spelling, grammar and pronunciation rules. This silly, fun read-aloud book by Rapper Lushlife (Raj Haldar) and Chris Carpenter teaches kids the ins and outs of spelling and phonetics. Adults love it, too!

Buyer demographics

Who would buy this book? P IS FOR PTERODACTYL is attractive to parents with young children, parents with school-age children learning to read, and to grandparents, aunts, and uncles. More females than males would buy the book. Relatives would buy this book as a gift. Buyers are more likely to be college-educated, often with advanced degrees.

Buyer persona

Digital marketing technology lets us target specific buyers, or personas. My marketing campaign targets a buyer called “90th Percentile Nana.” She is 55-65 years old, married or widowed, with two or more grandchildren. Her household income is in the 90th percentile of U.S. Households. She has an Amazon Prime account, a college degree, drives a luxury SUV, and has a designer Doodle dog. 90th Percentile Nana is in a book club and is tech-savvy, but prefers physical books to Kindle books. She is a foodie and an amateur chef who walks or exercises to stay fit.

Buyer's goals and challenges

Buyer’s goals:

Entertain grandchildren
Visually appealing book
Durable book, can be read over and over
Teach grandchildren the alphabet
Teach grandchildren to read
A New York Times Bestseller and/or award-winning book.

Buyer’s challenges:

Tired of the standard bedtime books
Finding a unique and interesting book
Finding a funny book with educational value.

Social Media Marketing Strategy

Goals and social media platform

The ad campaign goals are to create product awareness through advertising and generate sales leads. Facebook is a good fit for these goals, as it is the leading social platform with 2.7 billion monthly users; 54% Female, 46% Male. Facebook hits the sweet spot for 90th Percentile Nana’s demographics. Facebook has more users, and a greater percentage of users, in the target age and income groups than TikTok, Pinterest, Instagram, or YouTube.

Social media scheduling

A key element of a social media campaign is timing. SproutSocial shows the highest Facebook engagement times are Tuesday, Wednesday and Friday between 9 a.m. and 1 p.m. (Figure 1). The American Marketing Association recommends skipping Saturday posts.

I developed a two-week schedule for Facebook posts and News Feed Ads (ads that pop up on your Facebook feed) targeted at peak engagement times. Content and design strategies include:

Each Facebook Post will be a Sponsored News Feed with one or more images plus text.
Many of the posts will be educational and informative versus “hard sell.”
Each Facebook Ad will appear in the user’s News Feed and will use images or graphics and limited text.
Using images of the book itself will help to build product awareness.
The ads will offer 10% to 15% discounts or free shipping and will ask users to sign up for emails and/or texts.

Metrics

Of the hundreds of social media metrics available, I selected a few to gauge the success of the P IS FOR PTERODACTYL advertising campaign:

engagement
impressions
mentions
tags
reposts
shares.

Marketing Collateral

Marketing pieces for the social media ad campaign use images optimized for Facebook. Collateral includes ads for desktop and mobile views, considering most people interact with social media accounts on smartphones—though 90th Percentile Nana might be more comfortable using a desktop or laptop computer. Marketing collateral also includes an original Acme Books logo for the ad campaign.

For further information on this digital marketing case study or to hire Jill B Gilbert for marketing communications advice or to design social media graphics, illustrations and ads for your company, please contact us.

Oct

2022

Low poly artwork is a lesson in persistence

I recently had the opportunity to learn a new skill—how to create low poly illustrations. Low poly, short for low polygon art, is a minimal art style used in video game design, animation, and illustration. This art form requires at least 50% technical skills and the rest artistic skills.

I photographed a Mississippi Kite, a swallowtail bird with its wings spread, roosting in a half-dead tree in nearby Exploration Green. I used another photo of cirrus clouds in a blue sky, and a third photo of the Hunter Moon a couple of weeks ago for the background. I used Adobe Illustrator to create hundreds of triangles to highlight the bird’s colors and contours. This took many hours plus lots of patience and persistence.

You can see the results below.

Aug

2022

Clients clamoring for custom communication templates

The top three graphic design deliverables my clients request are new or updated brands, brand guidelines, and custom presentation templates.

PowerPoint has been around for more than 35 years. It still rules the roost as the leading slide presentation tool, despite the emergence of tools like Google Slides, Keynote, ZOHO Show, Canva, and Prezi. Organizations large, mid-sized and small use it to communicate all sorts of messages–sometimes well done, and other times not so well done.

With hundreds of free and paid templates available, many of my clients request custom, branded slide templates. Why? Because custom templates do a better job of communicating your brand.

Showcase your brand and ditch boring bullet slides

A custom template allows you to showcase your brand. Your brand is more than a logo; it is your company’s personality. Your brand is how others perceive, interact with, and build trust in your company.

Your organization’s personality really shines when you ditch a deck of boring “bullet” slides for a mix of text and graphics. Use a custom template to consistently communicate your brand. See the template above, created for The Venture Mentoring Team. This template fits the organization’s mission, vision, and values, and takes advantage of their logo style and colors. It is a complete package that truly changes how they can communicate from now on.

Primo presentation pointers

Use the template throughout your organization for a consistent message.
Provide guidance on usage of your logo, color palette, typefaces, and fonts (bold, italics, regular, etc.).
Find a style that works for your organization, whether playful or serious, bold or subdued, geometric, minimal or corporate.
Use a single style for graphics and illustrations; don’t use cheap clip art with a first-rate template.
Provide a variety of infographics, photo, and text layouts for different purposes.
Make it easy for others to use the template, providing instructions and training as needed.

If online presentation tools don’t meet your needs, if you want more than the built-in templates that come with your software, or have trouble finding a template you like, then a custom template may be for you.

I have designed dozens (hundreds?) of templates for PowerPoint, Google Slides, and Keynote (for Mac users). If you need a custom, branded presentation template and don’t have the know-how to do it yourself, then consult a pro!

Jan

2022

When the dog bites, when the bee stings…

I had just returned from walking our dog, Maggie, which happens three or four times each day. I unclipped her leash to let her run in the yard and noticed a stray leaf that needed to be picked up. As I bent down, a bee or wasp stung me on the face. I had a fat lip in seconds and calmly drove myself to the ER.

I drew this “BEE CALM” illustration later that day to remember to remain calm during emergencies. I used Procreate on my iPad Air with several stamp and texture brushes. A nice memory of a scary situation! By the way, I never found the insect responsible…

Oct

2021

The 2021 Halloween Comic Book Cover Challenge

When I studied Art & Design, we had a Photoshop project due just before Halloween. I now call it “The Pumpkin Challenge.” Our assignment was to take a digital coloring book page of a Jack O’ Lantern–just black lines–and use different Photoshop brushes to color the drawing. My pumpkin that year used red, yellow, blue and black halftone dots to create shades of orange and blue. I added a few bats, and it was done!

Last year, I created a special Halloween comic book cover with the same pumpkin outline, elevating the project with other illustration and typography work. This was the first edition of Iconic Comics. I sent it to my former professor, and he was excited to show it to the class.

This year, I continued the tradition with a 2021 version of the Iconic Comics Special Halloween edition. I drew the pumpkin outlines, the green “goo” and the purple blob using the Adobe Illustrator Pen Tool (my former nemesis). I must admit that these days, I use Illustrator more than Photoshop for graphics. I created a Halloween color palette of orange, purple, green and black. The pumpkin uses gradients and three different halftone effects for shading and highlights. I found vector drawings of the spider webs and bats on Vecteezy, and modified them to fit my theme.

I sent a copy of the latest comic book cover to my professor, who was happy to share it with his class. Enjoy!

Oct

2021

Halloween Thanks to CLHS Teachers and Staff: “No Tricks, Just Treats!”

The Clear Lake High School PTSA wanted a Halloween poster to show appreciation to the school’s teachers and staff.

Jill B Gilbert created a 20- x 30-inch poster with a black cat and pumpkins, a haunted house on a hill, and spider webs. The poster, created in Adobe Illustrator, uses various tints of purple for the background, with oranges and yellows for the pumpkins and a hint of glowing green.

Thanks to the amazing CLHS teachers and staff from the PTSA! Enjoy your treats!

May

2021

Mississippi Park Connection selects Jill B Gilbert for graphic design work

Mississippi Park Connection needed a custom, branded presentation template to convey its mission and message. They selected Jill B Gilbert to design the template. “The challenge was to understand Mississippi Park Connection’s needs, and find a style to complement the organization’s three pillars—habitat restoration and tree planting; paddling the Mississippi River; and youth education,” says Gilbert. MPC is thrilled with the presentation template, which includes over twenty customized illustrations that will appeal to diverse audiences, from prospective board members to volunteers and Park visitors of all ages.

the nonprofit partner of Mississippi National River and Recreation Area

Dec

2020

Watercolor “Food for Thought” Series

I completed a few watercolor tutorials by Every-Tuesday and got hooked. After the tutorials, I found a handful of inkers and watercolor brushes I liked and started drawing colorful fruits and vegetables. I found it engaging.

Now, the Watercolor Food for Thought series has 30+ images! You can enjoy some of these below.