Grace Animal Rehabilitation Center in Sapulpa, Oklahoma rescues, fosters, and places dogs and cats in loving homes. The nonprofit engaged Jill B Gilbert to create graphic designs to publicize an upcoming webinar on social media, and also to prepare a brief presentation for use during the webinar.
The webinar presentation followed the colorful theme with images of various breeds of cats used in the social media posts.
You’re probably wondering why I am interested in lip balm. Since I live in Houston, I need it when the humidity drops below 70% or if I have spicy food for lunch and wipe my lips too often. But seriously… my challenge was to create two marketing pieces for Cheetos Lip Balm. Cheetos introduced the lip balm in 2005—I am not making this up—and it was a marketing flop. Today, I think that marketing such a product could be a success because of the prevalence of social media marketing channels. After all, pickle- and bacon-flavored lip balms are available, as well as dozens of other sweet, spicy, and savory flavors of lip balm.
You can see my Cheetos Lip Balm blog post below. It’s a bit tongue-in-cheek in places (pun intended). Enjoy!
