digital marketing

17 Amazing Benefits of Using Lip Balm to Restore Dry, Cracked Lips Today

Marketing in the Digital Age

You’re probably wondering why I am interested in lip balm. Since I live in Houston, I need it when the humidity drops below 70% or if I have spicy food for lunch and wipe my lips too often. But seriously… my challenge was to create two marketing pieces for Cheetos Lip Balm. Cheetos introduced the lip balm in 2005—I am not making this up—and it was a marketing flop. Today, I think that  marketing such a product could be a success because of the prevalence of social media marketing channels. After all, pickle- and bacon-flavored lip balms are available, as well as dozens of other sweet, spicy, and savory flavors of lip balm.

 

You can see my Cheetos Lip Balm blog post below. It’s a bit tongue-in-cheek in places (pun intended). Enjoy!

 

Posted by Jill B Gilbert in Art, Branding, Corporate Identity, Design, Graphics, Marketing, Typography