graphic designer

Twelve Tips for Success as a Freelance Graphic Designer

You are creative, have a number of graphic design projects in your portfolio, and want to work for yourself. What does it take to become a freelance graphic designer, and a successful one?

Becoming a successful freelancer—in any field—requires thought and planning. Running a solo practice can be a challenge, but I think I can help. Here are twelve things I have learned in leading a solo practice for 20-some years.

1. Know your motivation

Are you motivated by the freedom to select clients and projects, focus on a distinct niche, do hybrid/remote work, lifestyle flexibility, or other reasons?

Are you willing to put in the effort? Can you balance work and life demands?

2. You need creative skills, and then some...

As a freelancer, you will be running a small business, whether you realize it or not. You need business, financial, marketing, and people skills—on top of graphic design talent and expertise.

You will be responsible for sales and marketing; proposal writing; invoicing and accounting—and graphic design work!

Holiday Menu | Layout and Typography by Jill B Gilbert, Graphic Designer and Amateur Chef

3. Freelancing is NOT a hobby

Treat freelance graphic design work as a business, not a hobby. Set up a studio or office where you you can work without distractions. Whether or not you work from home, have regular office hours—on your own schedule. Just make time to communicate with clients on their schedules.

4. Develop a business plan

Once you have a few clients and know what you’d like to do, make a simple business plan. This is especially important if you want to get a small business loan, apply for a grant, or obtain business credit. Have someone review your plan and provide feedback before you finalize the plan.

The plan gets you to think about what you really want to do. What is your vision? What type of projects do you prefer? Who is your target client base? What is your timeline? What is your budget, and how do you set rates for your services? What are your startup costs?

5. Save 6-12 months' expenses

It may take a while for the first client payments to arrive, and you may not have an even cash flow month-to-month. Save 6-12 months’ living expenses before you start. Maintain this reserve fund and add to it as often as you can. 

6. Know what you don't know

You’re not expected to be a Jack/Jill of All Trades, so know what you don’t know. Get legal and financial advice as needed to set up your business, provide standard graphic design contracts, and to plan routine cash flow and paying taxes. Develop relationships with legal and financial experts so you can call them for advice on a moment’s notice.

7. Be professional

Avoid cute business names, though it’s OK to be clever! Act like a professional. Dress appropriately. Have business cards available—yes, people still use business cards! Avoid acting too casual on sales calls or in client meetings. Be aware of post content in personal social media accounts. 

8. Network, network, network

Don’t underestimate the value of networking. Network to learn your market niche. Find local chapters of professional organizations for graphic design, and for specific niches like illustration, web and user interface design, advertising, package design. Consider attending local Chamber of Commerce, Rotary or similar meetings. All of these can teach you about business and can lead to new work.

8. Learn from others

Just because you are a freelancer, you need not isolate yourself. If you want to be a great illustrator, seek out role models, and get to know them and how they work. If you want to be package designer, then reach out to an expert in this field. You may find a mentor this way… I did! 

10. You are valuable

Your time and expertise are valuable. Do not work for free, or for bargain rates, to build your portfolio. Professional associations frown on this behavior, as it cheapens the graphic design profession. Clients who ask you to work at bargain rates likely do not value your services, and will not pay your full rates in the future.

11. Be a leader

Once you focus on your graphic design niche, become a leader in that area. Develop a terrific portfolio and put it online to reach a wide audience. Get client testimonials. Write a blog and spread the word. Use social media for marketing your graphic design services.

12. Keep on learning

Continuing education is critical in graphic design, especially with developments in technology. Keep your skills up to date with formal and informal training. I am a firm believer in lifelong learning.

Posted by JBG in Best Practices, Graphics

Eight Million Stories, Inc. selects Jill B Gilbert to create a brand for a new school

The Justice Hub School | Original Brand
The Justice Hub School | Original Brand

Marvin Pierre is Executive Director of Eight Million Stories, Inc., a nonprofit founded in 2017 to support disconnected youth in Houston, Texas. Building upon the success of Eight Million Stories, he is founding a new school in Houston’s Third Ward. Marvin chose Jill B Gilbert to create a brand for The Justice Hub School that is attractive, edgy and has an urban feel. This project also included development of a brand guidelines document that will grow with the organization.

Posted by JBG in Art, Branding, Color, Corporate Identity, Design, Education, Graphics, Guidelines, Logo Design, Typography, 0 comments

Procreate for iPad review

Procreate is a Raster (pixel) drawing app with many features not found in other drawing apps available for the iPad.

In 2019, my “go-to” tools for making quick–and detailed–graphics and illustrations were Adobe Illustrator and Adobe Photoshop on my Macbook Pro. My setup included a Wacom drawing tablet, a wireless keyboard, and a large monitor. My iPad was a secondary tool, hardly part of my graphic design workflow. I dabbled in the different Illustrator and Photoshop apps for the iPad, but they seemed awkward. 

Then I traded in my iPad for an iPad Air (3rd Generation) and bought an Apple Pencil. I kept hearing about an app called Procreate, designed for the original iPad Pro and the Apple Pencil. A blog I follow had lots of Procreate tutorials, so invested a small sum of ten dollars (!) and got started. Read on to learn the ins and outs of Procreate.


  • You can choose from pre-installed drawing templates, or create your own.
  • You can use pressure sensitivity to change brush behavior and drawing stroke.
  • Layers! Depending upon the drawing size and resolution, you can have up to 40 or more layers.
  • Robust text capabilities and the ability to add typefaces.
  • Preinstalled color palettes.
  • You can create color palettes manually, from an image or a photo, or import palettes created by others.
  • You can export and save color palettes.
  • The shape tool creates “perfect” geometric shapes.
  • Drawing assist allows you to create straight lines, smooth curves, symmetrical illustrations, and more.
  • Create CMYK and RGB documents for print and Web, respectively
  • You can export to several file formats, such as PNG, JPEG, TIFF, layered PSD, and PDF.
  • You can edit and create Procreate brushes and brush sets.
  • Thousands of free and paid Procreate brush sets are available.


  • As a Raster app, the drawing size and resolution must be set upfront, according to how you intend to use the illustration.
  • In the current version (5x), you can draw and edit arcs with three or four points, but not “S-curves.”
  • If you are a Typophile or often create illustrations with 20 or more layers, Procreate will crash periodically, even with decent iPad memory–but I have never lost a file!
  • There are so many Procreate brushes available, you may find it hard to limit the number you add; currently, you cannot tag brushes as “favorites.”
  • Cannot lock a color palette; I have accidentally changed color swatches many times.


Procreate offers many features not seen in competitors’ drawing apps. I recommend it as part of a graphic design workflow and use it almost daily. It is a true gem, and well worth the money. 

Posted by JBG in Art, Design, Graphics, Illustration