When Eric and Nancy Raup needed a brand for Eric’s craft furniture and decor business, they immediately thought of Jill B Gilbert.
After identifying Komolova Log Works’ needs, Jill created three design concepts. After further discussions and iterations, Komolova revealed that they wanted to include an owl.
Here is the result—a playful owl standing on a tree branch. The logo, tag line, and color palette work together to communicate the brand, as well as the rustic setting for the business.