package design

New energy drink packaging crushes the competition

My challenge was to design the packaging for a new energy drink and then create social media ads to post via Google Ads. The result is packaging for three flavors of Speed Whiz Energy Drink, a (fictional) energy drink that provides “All the Sugar & Twice the Caffeine” of normal energy drinks. The 500 ml aluminum can might account for the beverage’s high energy levels–most energy drinks come in smaller cans.

Three cans of Speed Whiz Energy Drink, with Mango Blast, Kiwi Slush, and Berry Crush flavors.
Speed Whiz Energy Drink packaging by Jill B Gilbert

The Google Ads focused on the tag line, “All the Sugar & Twice The Caffeine.” That should get someone’s attention!

Posted by Jill B Gilbert in Branding, Corporate Identity, Design, Logo Design, Marketing