Style matters

Importance of style

Branding and style guides are important for projects large and small. They help to convey consistent messages about an organization and provide an insight into the organization. Creative Bloq posted  examples of thirteen style guides for well-known organizations, from Adobe and Apple to Firefox and Urban Outfitters.

Case study

I attended The Miami University in Oxford, Ohio—established by a charter signed by George Washington and founded in 1809—not the much newer school in Florida. I researched my alma mater’s brand guidelines and found that Miami uses different reds for print, online and merchandise. The Web site provides guidelines and downloads of formal and informal logos in different styles and sizes for print, Web and merchandise use. Certain “vintage” logos require special permission from the University.

Here are examples of school “marks.” The formal signature is used on official stationery and for formal publications; this is one of several. Informal signatures are used for merchandising, sports, and other purposes. 

The Miami University formal signature
The Miami University formal signature

 

The Miami University informal signature
The Miami University informal signature

 

The Miami University Spirit Mark
The Miami University Spirit Mark

Miami’s branding guidelines also provide links to Web standards. It was interesting to see the fonts used. I learned about a new font, Promesh, which looks good on athletic wear and athletic posters. You can download Promesh One and Promesh Two here.