Consulting

Mississippi Park Connection selects Jill B Gilbert for graphic design work

iMac with screenshot of Mississippi Park Connection presentation slides
Custom, branded presentation template for Mississippi Park Connection

Mississippi Park Connection needed a custom, branded presentation template to convey its mission and message. They selected Jill B Gilbert to design the template. “The challenge was to understand Mississippi Park Connection’s needs, and find a style to complement the organization’s three pillars—habitat restoration and tree planting; paddling the Mississippi River; and youth education,” says Gilbert. MPC is thrilled with the presentation template, which includes over twenty customized illustrations that will appeal to diverse audiences, from prospective board members to volunteers and Park visitors of all ages. 
Read more about the project here.

“Jill was wonderful to work with. She responded positively to our initial feedback on a design and came back with an update that accurately met our needs and vision while incorporating her professional expertise in PowerPoint and graphic design. She is prompt, communicates efficiently, and pushed the project along at times when I felt overwhelmed. We now have a well designed, branded, and functional PowerPoint presentation that will bring cohesiveness to all our presentations. Thank you Jill!”

–Callie Sacarelos, Communications and Marketing Manager, Mississippi Park Connection

Mississippi Park Connection is the nonprofit partner of the Mississippi National River and Recreation Area (U.S. National Park) and has headquarters in St. Paul, Minnesota, at the start of the river. 

 

Jill B Gilbert is a graphic and web designer with years of experience creating impactful marketing communications for both digital and print platforms, for large corporations, small businesses, and non-profit organizations. 

 

the nonprofit partner of Mississippi National River and Recreation Area

Posted by Jill B Gilbert in Branding, Consulting, Corporate Identity, Design, Graphics, Illustration, Marketing, Standards, Typography

Should you build your own website, or hire a professional?

If your organization’s website needs a major refresh, you can hire a professional or build it yourself. After all, thousands of free and paid website templates are available, and website building tools are better than ever before. TV and social media ads make it look so easy to build a website! Let’s look at some of the questions to answer before you make a “build or buy” decision.

Website “build vs. buy” questions

What are your objectives? Why do you want to change your site? You may want to refresh your site because it is outdated, because your company is growing or adding products or services, to start a blog, to add the ability to sell products or services online, or for other reasons. Think about the technical and financial objective you want to achieve.

What types of changes do you need? You might be thinking of a total new look and feel, a change to the website structure, or both. Maybe you need a media library to easily store and retrieve images, videos, etc. You might need entire new features, e.g., a blog or e-commerce capabilities. You simply might want a new website that is easier to maintain in-house, rather than hiring a web professional to make changes each time you need them.

How is your current website built? Is it written (coded) in HTML + CSS, or is it built on one of the new platforms like WordPress, SquareSpace, WIX, or other? If it is an HTML site, you will need to know how to write code. If it built on one of the newer platforms, you may be able to build your own site; it may look professional but, depending on your HTML know-how, the site can be a mess behind the scenes. Yes, you read that right! This is because you cannot refresh these sites just by applying a new theme. Many of the current “drag-and-drop” website themes have widgets, code blocks, and other complexities. These site elements may not work in the new theme without a lot of tweaking.

How tech-savvy are you? If you are a lover of things tech, and the first of your friends to get the latest electronics, and you are committed to doing site updates yourself in the future, then building a website may be for you. If you use computers, social media and smartphones every day, but rarely update your electronics or software, this is a warning sign that you should speak to a web designer. But read further…

What is your timeline? If you need it quickly and can effectively plan and build a website, then do-it-yourself might work for you. Just keep your project objectives in mind, spend adequate time planning, get advice as needed, and go for it! If you need it quickly, don’t even consider slapping something together quickly to get a new, improved website up and running. This will do more harm than good. If you have a reasonable timeline, then you have plenty of options, both do-it-yourself and professionally-built.

What will it cost? First, think about the value that the website updates will bring to your company in terms of new clients, more business, and better market penetration. Second, consider the total cost to your organization. This is a cost-benefit issue, not the price tag to get the site up and running. If web development or computer coding are not your core business, you may find yourself spending hours updating the website yourself, at a significant cost to you in terms of lost revenue, missed marketing opportunities, missed new clients, etc. Third, what are the ongoing maintenance and update costs for the next three to five years?

Congratulations! If you have read this far, you now have more questions than answers! At the least, you understand some of the “build vs. buy” issues, and the many choices available to you. If you still have questions about what is best for you, please consult a professional. A short discussion could save you hours of time and a stack of money.

Posted by Jill B Gilbert in Best Practices, Consulting, Design, Guidelines, Web Design

Experience imparts value

As a consultant, it is interesting to see if prospective clients want a “second set of hands” or if they want advice to help them address a business need. In my past life as a management consultant in the software business, I sought the second type of assignment. The more problem-solving, the better.

In my role as a freelance creative professional, I still seek, and truly enjoy, “value-added” assignments where I can solve problems. I am still a consultant. The difference is, now I have lots of business and marketing expertise plus I have an eye for, and possess, Web and graphic design skills.

Image credit: Freepik

A beginning consultant brings skills, an experienced consultant brings value.”

–Jeffrey Zeldman

Web design guru Jeffrey Zeldman says that an experienced consultant brings value. To survive as an independent consultant at any age, and to remain meaningful in the digital design world, you must bring something different to the table. You must bring value.

Posted by Jill B Gilbert in Best Practices, Consulting, Design