My challenge was to design the packaging for a new energy drink and then create social media ads to post via Google Ads. The result is packaging for three flavors of Speed Whiz Energy Drink, a (fictional) energy drink that provides “All the Sugar & Twice the Caffeine” of normal energy drinks. The 500 ml aluminum can might account for the beverage’s high energy levels–most energy drinks come in smaller cans.
The Google Ads focused on the tag line, “All the Sugar & Twice The Caffeine.” That should get someone’s attention!