Jill B Gilbert is pleased to be selected to refresh the logo and create a visual brand guide for BHK Child Development, Inc. This early childhood care and education non-profit serves three rural counties in the Upper Peninsula of Michigan.
The new BHK logo incorporates a tree to symbolize children and growth and to reflect the natural surroundings in which many of the non-profit’s programs take place. The new color palette includes soothing blues and greens with dark gray.
Working with Jill on our visual brand guide was our first Catchafire project and it was a great experience. Jill's expertise, feedback, and consistent communication resulted in a product that we are very pleased with and excited to put into use.
Cheryl Mills
Executive Director, BHK Child Development Board, Inc.
Working with BHK Child Development was one of my first “fully remote” graphic design projects. Once I determined their needs and provided design concepts, they were responsive and provided clear and open feedback. I was happy to deliver a refreshed logo and a brand guide that will take their organization into the future. I enjoyed working with Cheryl and Marcy.
When Eric and Nancy Raup needed a brand for Eric’s craft furniture and decor business, they immediately thought of Jill B Gilbert.
After identifying Komolova Log Works’ needs, Jill created three design concepts. After further discussions and iterations, Komolova revealed that they wanted to include an owl.
Here is the result—a playful owl standing on a tree branch. The logo, tag line, and color palette work together to communicate the brand, as well as the rustic setting for the business.
Each year, Pantone selects a Color of the Year that establishes design and fashion trends. And the Pantone Colors of the Year for 2021 are… Illuminating and Ultimate Gray. This is the first time that Pantone selected two colors.
The bright yellow and the medium gray colors signify a fresh start, and together are bright and cheery. Last year, the color was Classic Blue–which, as it turns out, describes 2020 well.
Pantone Colors of the Year for 2021, Illuminating and Ultimate Gray
I used the Pantone Connect app to discover different color harmonies for the 2021 Colors of the Year–analogous, complementary, triadic, and tetradic color palettes. I selected fourteen colors plus yellow and gray to create art in the style of Damian Hirst. Here is the colorful result.
Color of the Year 2021 Harmonies in the style of Damian Hirst
Note: you can use Pantone Connect online in a browser, as an extension to Adobe Creative Cloud applications, and as a smartphone app.
I completed a few watercolor tutorials by Every-Tuesday and got hooked. After the tutorials, I found a handful of inkers and watercolor brushes I liked and started drawing colorful fruits and vegetables. I found it engaging.
Now, the Watercolor Food for Thought series has 30+ images! You can enjoy some of these below.
Food for Thought Series | Selected Watercolor DrawingsFood for Thought Series | Selected Watercolor Drawings, Part 2
Paul Rand designed the IBM trademark, the Westinghouse “W,” the marks for American Broadcasting Company (ABC), UPS, Esquire Magazine, Harcourt-Brace and other memorable trademarks. A recent post on logodesignlove discussed a 1971/72 article by Stanley Mason on how Rand presented his work to clients. Long before the days of digital graphic arts, Rand created short-run offset print publications to present to his clients. Paul Rand avoided flashy presentations and let the work speak for itself, presenting booklets to the top decision-making executives. This was pure genius, as these printed materials helped cement the designs as finished products.
IBM Logo | Image: Wikimedia Commons
In the article, Mason wrote that the trademark “should be distinctive, memorable, and reflect in some way, however abstractly, the nature of the product or service it represents.” Rand’s rebranding of IBM added eight horizontal stripes and a brilliant blue to the previous trademark. This added movement and color made the mark more dynamic and memorable. It remains strong today.
The ABC logo is simple and understated, yet everyone remembers it. Image: Wikimedia Commons
The NeXT computer logo may not be as memorable since the company disappeared. Image: Wikimedia Commons
You can read more and download the Mason article here.
Whether you are developing a 50-page Website, a small mobile phone app, or an annual report for a corporate client, you should get in the habit of developing a style guide.
Branding and style guides are important for projects large and small. They help to provide consistent messages about an organization and provide a degree of professionalism. Creative Bloq has a good post on this topic, with examples of thirteen style guides for famous organizations.
Client project style guide
The client’s goal was to refresh their brand and their Web site to draw more customers to their wellness practice and retail establishment. I prepared a simple style guide, using Adobe Illustrator. The Style Guide displays the brand, color chips for main and accent colors, typography and usage examples:
Style Guide | Nature’s Garden
Here is how the styles look when applied to a “mobile first” Website design. Note how the colors and the leaf motif are repeated throughout the page. The design works well on a smartphone, on a tablet or on a large HD screen.
Mobile View | Nature’s Garden
Responsive Home Page on Retina Display
University style guide
On a whim, I researched my alma mater’s color and brand guidelines. The Miami University is a nationally recognized Public Ivy, and its brand is particularly important. The brand must convey the Public Ivy experience.
The University uses different reds for print, Web and merchandise use. Several formal and informal logos are available for these uses. The use of certain “vintage” logos requires special permission.
The branding guidelines include logos, colors, typography and graphic elements. They encompass Web, print publications, social media, photos, use in athletic programs and more.
How people – alumni, students, future students, faculty and staff, fans, donors, and the public at large – feel about Miami University directly relates to the University’s success. In a sense, the brand speaks on the University’s behalf without saying a word. It represents who we are and what we stand for. It is the visual representation of our reputation.
Miami University Brand Guidelines
Here is the “M” spirit mark often used on sportswear and signs.
Pantone’s Color of the Year for 2018 is Ultra Violet, otherwise known as Pantone 18-3838.
Upon introducing the color, Pantone said, “A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.”
You can find tools for designers, including color palettes for Adobe Creative Cloud and other programs.
More and more big companies commission their own typefaces, rather than relying upon the thousands of fonts readily available for marketing their goods and services.
Recent, notable bespoke typefaces
2018
This month, The Coca-Cola Company (TCCC) introduced its bespoke Unity font. Depending on who you ask, some designers love it, and others hate it. Coca-Cola has used a script logotype for decades, and a while back introduced a serif font with the word, “Coke.” Unity is a departure; it is a sans-serif typeface family with several weights.
Coca-Cola’s Unity Typeface
2017
In 2017, IBM rolled out its bespoke typeface families, named Plex, and YouTube introduced YouTube Sans.
IBM Plex Typeface Family
YouTube Sans Typeface Family
2016
In 2016, Apple introduced San Francisco typefaces at its Worldwide Developer Conference. These fonts were inspired by Helvetica, and were developed for ease of reading on small screens like the Apple Watch and iPhone, as well as on iPads and Mac computers. The same year, CNN introduced CNN Sans—also modeled on Helvetica.
Apple’s San Francisco Typeface FamilyCNN Sans Typeface Family
2015
In 2015, Google rebranded its famous “G” using a proprietary font called Product Sans. Product Sans closely resembles the Futura typeface. Google rolled out Roboto In 2013 for the Android OS. Also in 2013, Mozilla rolled out typefaces for its Firefox OS, called Fira Sans and Fira Mono.
Google Logo, 2015Roboto TypefaceMozilla’s Fira Sans Typeface Family
Why use a bespoke typeface?
It’s all about branding. We are bombarded by thousands of advertisements each day on smartphones, tablets and computers. We see an ad for a fraction of a second before engaging with the brand or discarding the ad. According to Envato, having a recognizable logo is not enough. Companies must stand out from the competition using logos, colors, copy and typography. This is where custom typefaces come in.
Branding requires notable logos, colors, copy and typography. “Bespoke fonts offer brands more control over their identity, and in some cases can even save them money in the long run.”
–Envato
Will bespoke typefaces put an end to Helvetica?
Helvetica (Neue Haas Grotesk) was developed in 1957 by Swiss typographer Max Miedinger and became the de facto standard of international typeface design in the mid-20th Century. It remains popular today—Helvetica Neue is the default Mac font—because it is both readable and legible at many different sizes and weights.
Helvetica is not going away anytime soon. It is still the favorite of many designers because of its versatility and simplicity. Just make room for the new, bespoke typefaces to coexist with Helvetica.
Envato’s blog post confirmed what many of us have known for a while… blue is the favorite color on the Internet. Just look at logos for social networking sites, and you will see a sea of blue, with some other colors sprinkled in. Facebook Twitter, LinkedIn and Google all use blue for logos and Web sites.
The sky is blue, and the atmosphere is blue. But why did Internet pioneers choose blue, or a specific blue?
Tim Berners-Lee, the father of the Internet, was shown blue links on early screen prototypes. The color stuck.
Mark Zuckerberg chose blue for FaceBook because he is (red/green) colorblind.
Google tested 41 shades of blue for Internet links, and today billions of people see the blue that won the user test.
Designer Paul Herbert’s 2016 analysis of the hues used on the ten most popular Internet sites shows that blue is by far the most popular color, with twice the usage of red or yellow, and four times the usage of green or purple(see my post, The colors of the Web). You can find an interactive version of the image below on his Web site.
Colors of the 10 most popular Web sites, 2016 (http://paulhebertdesigns.com/web_colors/)
Blue has many personalities
Blue is like a chameleon, with many hues and many personalities. Blue can convey professionalism, it can be warm and inviting, exciting, or cold and scientific. Which blues do you use?
Blue hues reign at the top of the most used hues on the most popular Internet sites, according to Paul Herbert Designs. This designer wrote a script to “scrape” the most-used colors from the most visited sites, according to alexa.com. First, he has a graphic with the colors from the top ten sites. You can mouse over a color on his Web site to see its HEX code.
The Most Popular Colors on the Web (Source: Paul Herbert)
The most popular colors by hue
Herbert also charts colors by hue, both on a bar chart and using a radial map where you can change the background color. Blues rule!
Color formats
Herbert analyzed the color code formats used. Designers used HEX (hexadecimal) most often, then RGBa (red-green-blue + alpha), 3-digit HEX and named colors, in that order. None of the designers used RBG, HSL (hue-saturation-lightness) or HSLa (HSL + alpha )formats.
Tools and Tutorials
Finally, Paul Herbert describes the meaning of different color formats, and how to convert colors among the formats. He explains the science behind the different formats; predefined color names, RGB, RGBa, HEX, 3-digit HEX, HSL and HSLa.
