As a consultant, it is interesting when talking with prospective clients to see if they want a “second set of hands” or if they want advice to help them address a business need. In my past life, as a management consultant in the software business, I sought the second type of assignments. The more problem-solving, the better.
In my role as a freelance creative professional, I still seek, and truly enjoy, “value-added” assignments where I can solve problems. I am still a consultant. The difference is, now I have lots of business and marketing expertise plus I have an eye for, and possess, Web and graphic design skills.
As Web design guru Jeffrey Zeldman so aptly says,
a beginning consultant brings skills, an experienced consultant brings value.”
He goes on to say that to survive as an independent consultant at any age, and to remain meaningful in the digital design world, you must bring something different to the table. You must bring value.